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With a new range of ultra thin, big screen Aquos LCDs, Sharp unveils its strategy in the LCD market.

London, 21 August 2007 – As a global leader in LCD technology, Sharp will be unveiling its vision for the future of LCD televisions at this year’s IFA exhibition.

Sharp will be displaying a Full-HD line-up including the world’s largest LCD TV at 108”. Also being unveiled will be three next generation televisions, designed to incorporate both exquisite aesthetics and breathtaking size. These models all incorporate Full-HD technology and a built-in digital tuner. Sharp will also be presenting the new BD-HP20H Aquos Blu-ray player as part of its home entertainment range.

Mike Gabriel, head of marketing and communications for Sharp UK says; “By 2015, we predict that the average size of an LCD TV in a European home will be 60 inches. We are already seeing a trend towards bigger screen sizes in the trade and we expect this trend to continue into the mainstream market: people are expecting more size for their money. This is why Sharp is looking at a strategy involving LCD screen sizes of 42in and above.”

HD1 Aquos Series – Cutting edge, high performance technology
As the new flagship series of LCDs produced by Sharp, the HD1 series are designed to deliver pure home cinema entertainment, and cater for the increasing trend towards large, HD TVs within the modern home. As such, the HD1 comes equipped with a built-in 160GB hard disc drive, making the extra set-top box redundant. With RGB Plus II, an advanced contrast ratio of 15,000:1 and a panel contrast of 3000:1, the HD1 LCDs provide crystal clear pictures and an unparalleled brilliance of colours for the viewer. The HD1 is also fitted with a USB port, so digital photos can now be viewed in high-definition.  Incorporating 100-hertz picture enhancement technology and with screen sizes of 46” and 52” offering Full-HD resolution of 1,920 x1,080p, the HD1 series offers top visual quality and look at home in any modern living space. The 52” version of this series was recently recognised as the winner of the European Imaging and Sound Association (EISA) award in the ‘European Time Shift TV 2007-2008’ category.

XL2 Aquos Series – Slim-line design combined with a technological punch
The XL2 series demonstrate cutting edge LCD technology and contain a host of features including a 3 x HDMI interface and 100-hertz technology. These features eliminate the pauses between images so that one is seamlessly followed by the next; truD HD which removes the smear effect or jerkiness on a screen with rapid movement; and four-wavelength background lighting (RGB plus) which ensures excellent representation of colours. This premium quality series, in Sharp’s signature piano lacquer-black finish, boasts an elegant, streamlined design combined with exceptional picture and sound quality. Packed with functionality and elegance, the XL2 series has a slick look to appeal to the style-conscious homeowner. The XL2 AQUOS series will be available in 42”, 46” and 52” models.

X20 AQUOS Series – Perfect sound, perfect images
With its thin bezel design, the X20 series is another example of Sharp’s manufacturing excellence. With built-in de-juddering software, the X20 series ensure that even high-speed sport and action scenes are reproduced smoothly.  The high-end SRS sound system, powered by a digital amplifier and two in-built 15 Watt speakers, produce natural, cinema quality sound. And with an elegant stand and simple, clean lines it is reminiscent of Sharp’s XD1E series which recently won the ‘iF product design award 2007’. The X20 AQUOS series will be available in 42”, 46” and 52” models.

Sharp’s first Blu-ray player hits the market
The new Aquos BD-HP20H Blu-ray player is the perfect addition for any home cinema enthusiast seeking the full, high-definition cinema experience. With a resolution quality of 1080p and a high resolution 210 milliwatt laser, the Blu-ray player is fully compatible with all current DVD devices and, because it is fitted with the current HDMI 1.3 protocol, it can extract the best image quality possible from the original material. With a built-in Quick Start feature reading the disc within seconds, the BD-HP20S is the perfect home entertainment partner for the new generation of Sharp Aquos LCD TVs.

Also on display at IFA will be the world’s largest and fully operational LCD TV, measuring 108”. The product will feature as part of the Sharp Aquos wall; a fully integrated design to display a home cinema experience to coincide with Sharp’s vision of the LCD market and an opportunity for today’s consumers to realise the technological potential they have at their fingertips.

Retail availability
The Sharp Aquos  XL2, X20 series and the BD-HP20S Blu-ray player will be available in the UK from electrical retailers in September 2007. The Sharp Aquos HD1E will be available from October 2007.

Product Specifications:
Aquos HD1 Series
HD Ready 1080P 46” & 52”
Full HD LCD Panel (1920×1080 Pixels)
Fastest Response Time 4m/s
Built-In Freeview Digital Tuner
truD Picture Engine Technology
100Hz Double frame driving
15,000:1 Dynamic contrast
3000:1 Panel contrast
RGB Plus II
2 x HDMI
Photo viewer via USB
Dolby Virtual Surround
Universal Remote

Aquos XL2 Series
HD Ready 1080P 42”, 46” & 52”
Full HD LCD Panel (1920×1080 Pixels)
Slim frame & Super thin design
High Response Time 4m/s
100Hz Double frame driving
Built-In Freeview Digital Tuner
10bit signal processing
10000:1 Dynamic contrast    
2000:1 Panel contrast
RGB Plus
3 HDMI Terminals
Side Terminal
SRS TruSurround
Universal RC
AQUOS LINK

Aquos X20 Series
HD Ready 1080P 42”, 46”, 52” & 65”
Full HD LCD Panel (1920×1080 Pixels)
Slim frame & Super thin design
Fastest Response Time 4m/s*
De-Juddering Software (SD & HD)
Built-In Freeview Digital Tuner
10000:1Dynamic contrast
2000:1 Panel contrast
RGB Plus
3 HDMI Terminals/ 1080P
Side Terminal
SRS TruSurround
AQUOS LINK

ENDS

Notes to Editors

For further information, images or products for review please contact:
Nicki Burton / James Ellerington
Brands2Life
Tel: 0207 592 1200
Email: sharp@brands2life.com
Web site: www.sharp.co.uk/presscentre (includes RSS newsfeed)

Contact details for publication
UK customer enquiries: 0800 262 958
Web site: www.sharp.co.uk

About Sharp Corporation
Founded in 1912, Sharp Electronics is a leading developer and manufacturer of electronic equipment, appliances and components for the consumer and business markets, with a key focus on LCD TVs, solar systems and copier/printer solutions.  It can claim one of the widest portfolios of business and lifestyle products under a single brand name in the world.  The Corporation employs 47,750 people, of which nearly half are employed outside Japan. It operates in 30 countries and its products are distributed to 164 countries worldwide. As of March 2006, annual turnover is in excess of Yen 2,700 billion.  Sharp supports the development of environmentally-friendly products and is listed on the FTSE4Good Global Index.  With its UK head office based at Stockley Park, near Heathrow, West London, Sharp Electronics (UK) Ltd employs approximately 220 people within its Consumer Electronics and Business Product Divisions.  Annual UK turnover in 2004/5 was £209m.

© 2007, Sharp Electronics (UK) Ltd. Specifications are subject to change without notice.  E&OE.
 

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