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TV shopping channel turns to Sharp for new professional monitors

London, 20 July 2010 - Back in 1993, QVC were at the forefront of the revolutionary move to TV shopping in the UK. 16 years later, the company is a household name, broadcasting 24 hours a day to over 23 million UK homes.

Now competing in an increasingly crowded and complex market, QVC has recently replaced the CRT (Cathode Ray Tube) monitors in its live broadcast production galleries with Sharp PNS655 Professional LCD monitors, resulting in improved colour control and balance as well as energy and cost efficiencies, as it seeks to remain ahead of the curve in all aspects of its business and broadcasting techniques.

QVC has two identical broadcast production galleries, alternately operating live to air for 17 hours per day. The gallery displays, which originally consisted of 44 CRT displays per gallery, were becoming increasingly uneconomical to replace and repair.

After a detailed procurement process, QVC selected a display consisting of eight Sharp PNS655 LCD professional monitors- four per gallery. Evertz MVP multiviewers were used to make collages of studio sources so that up to 20 sources could be shown on each monitor at one time.
David Tidd, Broadcast Systems Engineer at QVC identified several key benefits that helped the company decide on Sharp monitors. The fact that colour balance was great “out of the box” added to the overall impression that the monitors required very little work to set up.

Compared with all the competitor models, Sharp’s screens were best able to display images at broadcast quality, at the same time as working well alongside QVC’s existing quality control system. Finally, the screens offer great cost and energy savings, compared to the previous CRT displays, as well as being considerably cooler.

Tidd concluded, “The decision to buy Sharp’s monitors has been excellent for us. QVC Japan chose Sharp monitors some three years ago for the same purpose, and we will be moving to Sharp monitors in our new operation in Italy on the basis of our good experience in Japan and the UK.”

For more information please visit: www.sharp.co.uk  

SHARP is an inventor for our society / This is Why we innovate, to improve life for everyone.

Founded in Japan in 1912, Sharp Electronics is a leading developer and manufacturer of electronic equipment, appliances and components for the consumer and business markets, with a key focus on high definition LCD, photovoltaic (solar electric) systems and document solutions. It can claim one of the widest portfolios of business and lifestyle products under a single brand name in the world. On its home turf in Japan – the birthplace of technology, Sharp outsells all other brands in LCD TVs.
The Corporation employs 54,000 people, of which nearly half are employed outside Japan. It operates in 25 countries / regions and its products are distributed to 164 countries worldwide. As of March 2009, annual turnover is in excess of Yen 2,847 billion.
Sharp is listed on the FTSE4Good Global Index and aims to be an environmentally advanced company that balances business growth and environmental protection. To help equalize greenhouse gas emissions, Sharp focuses its extensive research and development on energy-saving and energy-creating products.
The head office of Sharp Electronics (UK) Ltd is at Stockley Park in Uxbridge, West London. The company employs approximately 180 people within its Consumer Electronics and Business Product Divisions and consolidated annual UK turnover to 31 March 2009 was £ 511,477,000.  Sharp is the world’s largest manufacturer of solar photovoltaic (PV) cells and modules and, in the UK, launched its first PV manufacturing plant in Wrexham in 2004 to support the growing PV market across Europe.

For further information please contact:
Jasper Credland
PR & Communications Manager
Sharp Electronics (UK) Ltd
Tel. 020 8734 2134
Mob. 07808 479 161
E-mail: jasper.credland@sharp.eu
Web site: www.sharpnews.co.uk (includes RSS news feed)

Contact details for publication
UK consumer enquiries: 0800 262 958
UK business customer enquiries: 0800 138 5051
© 2010, Sharp Electronics (UK) Ltd. Specifications are subject to change without notice. E&OE.

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