Berlin IFA 2010, 02.09.2010 - Four-Primary-Color Technology Enables Bright, Vivid 3D Images with Minimal Crosstalk(1)....read more �

Berlin IFA 2010, 02.09.2010 - In spring 2010, LCD pioneers Sharp revolutionised the flat TV market with the introduction of Quattron. Today, the addition of yellow as the fourth subpixel colour is the basis of all AQUOS LCD TVs for the coming years. Sharp is progressively expanding its LCD TV line-up, giving individual model ranges the extra benefits of 3D technology and direct internet connection. In the process, Sharp is continuing to provide the best picture quality, innovative design, good environmental performance and big screens....read more �

See billions of colours from the comfort of your couch with Sharp’s new AQUOS TV range

London, March 10 – At a prestigious event in London’s West End, Sharp Electronics UK announced the launch of the new Aquos LED LCD TV series, which for the first time introduces a fourth colour sub-pixel, yellow, to the traditional red, green, blue format.

More colours than ever before
The revolutionary new four colour technology enables billions of colours to be displayed, providing brighter video gaming, clearer sports viewing and sharper action enjoyment. The Aquos range also offers a stunning sleek and stylish contemporary design, with new rounded edges and super thin 39mm deep screen.

HD Freeview built in
Each model is HD-ready 1080p and incorporates Sharp’s UltraBrilliant Edge-lit panel technology, which has been designed to deliver incredible contrast - improving the perception of depth and clarity in every image.
TVs in the range also have built-in HD Freeview, meaning you can watch all HD channels without the need for an additional box.

In addition to this, the flagship model of the series, the LC-LE921E, features E-motion 200 technology, which allows fast moving images to retain clarity and definition.

Eco-friendly
The Aquos range also has cutting edge energy saving technology, which, combined with Sharp’s own LED backlight, reduces the energy needed to produce the on screen image, making energy consumption significantly lower than in conventional fluorescent backlit LCDs.

Mimics the human visual system
Dr Jack Lewis, neuroscientist said; “A key mechanism of perceiving colour involves comparing levels of red versus green light and blue versus yellow light, which all happens in a special layer of neurons within the retina. The addition of the yellow sub-pixel (to the standard red, green and blue) in this product creates so many new colour tones that the new technology Sharp is using to create images is mimicking critical features of the brain’s visual system that turn all those lightwaves striking the retina into beautiful, vividly-coloured, images in our minds. This could ultimately make us feel more involved in things we watch on TV, whether it’s playing a video game with your mates, cheering on your team or watching the latest action thriller.”

Models in the series
In the UK, the LC-LE811E, LC-LE821E and LC-LE921E models are available in 40” and 46”, while the LC-LE920 is available in 60”.

The Quattron television range will arrive in UK shops from May 2010.

Ends

Press office contact

Emma Ap-Thomas or Paul McCormick sharpuk@3-monkeys.co.uk 0207 009 3100

Contact details for publication

UK customer enquiries: 0800 262 958
Web site: www.sharp.co.uk

About Sharp Corporation

Founded in Japan in 1912, Sharp Electronics is a leading developer and manufacturer of electronic equipment, appliances and components for the consumer and business markets, with a key focus on high definition LCD, photovoltaic (solar electric) systems and document solutions. It can claim one of the widest portfolios of business and lifestyle products under a single brand name in the world. On its home turf in Japan – the birthplace of technology, Sharp outsells all other brands in LCD TVs.

The Corporation employs 54,000 people, of which nearly half are employed outside Japan. It operates in 25 countries / regions and its products are distributed to 164 countries worldwide. As of March 2009, annual turnover is in excess of Yen 2,847 billion.

Sharp is listed on the FTSE4Good Global Index and aims to be an environmentally advanced company that balances business growth and environmental protection. To help equalize greenhouse gas emissions, Sharp focuses its extensive research and development on energy-saving and energy-creating products.

The head office of Sharp Electronics (UK) Ltd is at Stockley Park in Uxbridge, West London. The company employs approximately 180 people within its Consumer Electronics and Business Product Divisions and consolidated annual UK turnover to 31 March 2009 was £ 511,477,000. Sharp is the world’s largest manufacturer of solar photovoltaic (PV) cells and modules and, in the UK, launched its first PV manufacturing plant in Wrexham in 2004 to support the growing PV market across Europe.

© 2010, Sharp Electronics (UK) Ltd. Specifications are subject to change without notice. E&OE.

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