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Sharp launches the stylish R270 range with the solo microwave oven user in mind

London, 27 October 2009 – Sharp has launched the R270 microwave oven series, designed to meet the needs of the solo microwave user for versatile, speedy results in the kitchen.

These stylish new models – available in either white, silver or black with a modern blue LED display, present the quality design features synonymous with Sharp solo microwaves. These include handy one touch auto minute control, allowing you to quickly reheat food at full power in one minute blasts, multipurpose defrost options that offer flexibility for all defrosting requirements, and more Auto Cook options than the predecessor in this category.

More menu options at your fingertips
The Auto Cook menus have been designed specifically for the user who wants every day, quick and easy reheat and cook modes at the touch of a button. All the old favourites are there such as jacket potato, rice and pasta and now there are new menus selections for fresh vegetables, pizza, popcorn and frozen meals. User operation is simple and clear - there’s even a handy reheat option for tea and coffee.

Up against the clock
The R270 series also features Auto Weight Cook and Auto Weight Defrost options to take the guess work out of cooking, while the speed defrost offers extra quick defrosting when time is of the essence. A handy kitchen timer provides a little extra help in the kitchen not only for microwave cuisine but also as a simple tool to time whatever else you are preparing.

Key features:
• 20 L capacity
• 800 W
• 10 power levels for greater temperature control
• 8 Auto Cook options
• 2 defrost options (auto weight and speed)
• Auto weight cook options
• Auto minute
• Kitchen timer

The R270 range is available from October 2009 from the John Lewis Partnership, Dixons Store Group, Tesco and various leading independents at a RRP of £65.00.

ENDS

For further information please contact:
Suzanna Rees MCIPR
PR & Communications Manager
Sharp Electronics (UK) Ltd
Tel. 020 8734 2134
Mob. 07808 479 131
E-mail: Suzanna.rees@sharp-uk.co.uk
Web site: www.sharpnews.co.uk (includes RSS news feed)

Contact details for publication
UK consumer enquiries: 0800 262 958
UK business customer enquiries: 0800 138 5051

Notes to editor

About Sharp Corporation
Founded in Japan in 1912, Sharp Electronics is a leading developer and manufacturer of electronic equipment, appliances and components for the consumer and business markets, with a key focus on high definition LCD, photovoltaic (solar electric) systems and document solutions. It can claim one of the widest portfolios of business and lifestyle products under a single brand name in the world. On its home turf in Japan – the birthplace of technology, Sharp outsells all other brands in LCD TVs.

The Corporation employs 54,000 people, of which nearly half are employed outside Japan. It operates in 25 countries / regions and its products are distributed to 164 countries worldwide. As of March 2009, annual turnover is in excess of Yen 2,847 billion.

Sharp is listed on the FTSE4Good Global Index and aims to be an environmentally advanced company that balances business growth and environmental protection. To help equalize greenhouse gas emissions, Sharp focuses its extensive research and development on energy-saving and energy-creating products.

The head office of Sharp Electronics (UK) Ltd is at Stockley Park in Uxbridge, West London. The company employs approximately 180 people within its Consumer Electronics and Business Product Divisions and consolidated annual UK turnover to 31 March 2009 was £ 511,477,000.  Sharp is the world’s largest manufacturer of solar photovoltaic (PV) cells and modules and, in the UK, launched its first PV manufacturing plant in Wrexham in 2004 to support the growing PV market across Europe.

© 2008, Sharp Electronics (UK) Ltd. Specifications are subject to change without notice.  E&OE.
 

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