EL-T100W: the world’s first maths quiz calculator of its kind

London, 12 October 2009 - Sharp Electronics has launched the EL-T100W ‘Brain Trainer’, a stylish, modern desktop calculator with a difference – it helps train your brain. Containing fun drills that research (1) has shown enhance brain function and keep the mind in good working order.

Maths wizards can calculate their brain age with the EL-T100W using a unique in-built brain training technology that has similar functionality to the Nintendo Brain Age©. The two special drills include the brain fitness measurement, which gives the user a brain age score by referencing statistical results based on real user performance data, and the maths quiz, which stimulates the user’s brain by solving arithmetic problems. After solving all the problems, the user’s score is displayed along with the time it took to complete a choice of 25, 50 or 100 questions.

The Brain Trainer also tracks accuracy by recording up to 30 records of correct answer rations and complete durations are stored. Users can expect to find all the standard calculator functions, including TAX calculation, sign change, right shift, percent and double zero.

Key features:
* Unique brain training logic built-in
* Similar functionality to the Nintendo Brain Age©
* Power Saving feature (auto power off after 7 minutes without operation)
* The perfect desk accessory
* 10 digit large LCD display
* Modern white design
* Slant display for easy viewing
* Dual power
* Weight 128 g

The EL-T100W is designed to ideal for regular office or home use but portable and light enough to fit inside any briefcase or laptop bag. Accessible for whenever there’s time to keep that brain in top condition.

The EL-T100W is now available at a RRP of £13.49.  More information can be found at www.sharp.co.uk/education

(1) 1 Kawashima, R et al (2004) A functional MRI study of simple arithmetic… Cognitive Brain Research 18, pp 225-238

 ENDS

For further information or review samples please contact:

Suzanna Rees MCIPR
PR & Communications Manager
Sharp Electronics (UK) Ltd
Tel. 020 8734 2134
Mob. 07808 479 131
E-mail: Suzanna.rees@sharp-uk.co.uk
Web site: www.sharpnews.co.uk (includes RSS news feed)

Contact details for publication
UK consumer enquiries: 0800 262 958
UK business customer enquiries: 0800 138 5051

Notes to editor
About Sharp Corporation
Founded in Japan in 1912, Sharp Electronics is a leading developer and manufacturer of electronic equipment, appliances and components for the consumer and business markets, with a key focus on high definition LCD, photovoltaic (solar electric) systems and document solutions. It can claim one of the widest portfolios of business and lifestyle products under a single brand name in the world. On its home turf in Japan – the birthplace of technology, Sharp outsells all other brands in LCD TVs.

The Corporation employs 54,000 people, of which nearly half are employed outside Japan. It operates in 25 countries / regions and its products are distributed to 164 countries worldwide. As of March 2009, annual turnover is in excess of Yen 2,847 billion.

Sharp is listed on the FTSE4Good Global Index and aims to be an environmentally advanced company that balances business growth and environmental protection. To help equalize greenhouse gas emissions, Sharp focuses its extensive research and development on energy-saving and energy-creating products.

The head office of Sharp Electronics (UK) Ltd is at Stockley Park in Uxbridge, West London. The company employs approximately 180 people within its Consumer Electronics and Business Product Divisions and consolidated annual UK turnover to 31 March 2009 was £ 511,477,000.  Sharp is the world’s largest manufacturer of solar photovoltaic (PV) cells and modules and, in the UK, launched its first PV manufacturing plant in Wrexham in 2004 to support the growing PV market across Europe.

© 2008, Sharp Electronics (UK) Ltd. Specifications are subject to change without notice.  E&OE.
 

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