Europe, 08.09.2010 - Perfect symbiosis: with pinpoint timing for the market launch of its AQUOS LCD TVs with Quattron 3D technology, Sharp is also presenting its new 3D-capable Blu ray player. The BD-HP90S guarantees the best picture quality in both 3D and 2D on a Sharp LCD TV. With its extra-slim AQUOS design, this elegant high-end device is also a perfect visual match for the three-dimensional Sharp Home Cinema system....read more »

Berlin IFA 2010, 02.09.2010 - LCD pioneer Sharp is revolutionising colour television this year with its Quattron technology and once again setting new standards in its core business of LCD TVs. The Sharp AQUOS televisions with Quattron technology offer the best picture on an LCD TV currently available with the lowest energy consumption at the same time – in 2D and 3D. This means Quattron is the technological basis for Sharp’s LCD business and is becoming the company’s new growth driver. Particularly in conjunction with 3D, the four-colour technology represents a competitive edge and success factor in the flat-screen TV business, especially in the highly dynamic European LCD TV market....read more »

The Sharp Aquos LCD TV range continues to go from strength to strength with the launch of the world’s largest, high definition, 65” LC-65GD1E model. The new 65” LC-65GD1E features a full-spec high-definition LCD panel with resolution of 1,920 H x 1,080 V pixels that can precisely display digital content in high definition format (1080i) exactly as broadcast.

In addition to outstanding features deriving from its high-resolution, low-reflection Advanced Super View LCD panel, the LC-65GD1E incorporates a newly developed Four-Wavelength back light that adds the wavelengths of “crimson” to blue, green and red for faithful reproduction of pure red colours.

The TV’s High-Aperture Speaker System features a detachable speaker grill and the highly rated 1-Bit Digital Amplifier delivers clear natural, high-resolution sound to complement the equally impressive picture performance.

The LC-65GD1E also incorporates a built-in iDTV, Freeview, tuner and is supplied with a separate AV centre that houses a convenient PC card slot in addition to the many inputs and outputs including component / RGB and DV-I (HDCP).

The ground breaking, 65-inch^*1 LC-65GD1E AQUOS model will go on sale in the UK from December 2005.

Outstanding Features

1. Full-spec high-definition LCD panel (1,920 H x 1,080 V pixels) that precisely reproduces HDTV broadcast content

1) Faithfully displays high-resolution, high-quality digital HDTV broadcasts
The state-of-the-art LC-65GD1E uses a 1,920 H x 1,080 V full-spec high-definition panel, the highest level in the industry. Digital HDTV broadcast content is reproduced precisely with full HD spec resolution (1080i).

2) 16:9 aspect ratio
The screen aspect ratio is 16:9, the same as the HDTV broadcast standard for accurate reproduction of digital HDTV content. Viewers enjoy detailed, true-to-life images.

3) Advanced Super View low-reflection black TFT LCD
This innovative LCD delivers crisp, super-black blacks with a high 800:1^*3 contrast ratio and wide viewing angles of 170° vertically and horizontally.

2. Newly developed Four-Wavelength Backlight adds crimson to blue, green and red to reproduce pure red

1) True reproduction of the colour crimson

The newly developed, high-brightness Four-Wavelength Backlight adds the wavelengths of “crimson” to the wavelengths of blue, green and red. Colours previously impossible to reproduce, such as the deep red of aged wine, are displayed with clarity and depth.

2) High brightness at 450 cd/m2 for easy visibility even in bright rooms

Improved LCD panel transmissivity combined with greater efficiency in the backlight optical system delivers a high brightness of 450 cd/m2 and ensures high image quality, making the screen easy to view even in bright spaces.

3) Brightness Sensor enhances video image reproduction in response to brightness of surrounding light

This feature monitors the brightness of the room where the viewer is watching the TV and automatically optimises the brightness of the backlight to ensure an easy-on-the-eyes, strain-free viewing experience.

With this sensor set to ON, the brightness of the backlight is automatically adjusted to match the brightness of the viewing environment surroundings (ambient brightness). For example, movie scenes with a dark setting will appear vividly realistic.

Turning this sensor ON also saves energy.

3. High-aperture speaker system and Sharp’s proprietary 1-Bit digital amplifier for impressively realistic, clear, detailed sound reproduction

1) High-aperture speaker system

The mesh on the front surface of the speaker enclosures is stainless steel with an extra-high aperture ratio (approximately 50%). These speakers combine a freshness of design with clear, detailed, natural audio reproduction.

The speakers’ stand-alone design independent of the main unit minimises resonance distortion.

The speaker units use a 2-way 4-speaker system, including a tweeter and a passive radiator to suppress resonance distortion and that is ideal for reproducing low-range audio, ensuring a rich sound texture across the entire audio range.

2) Sharp’s proprietary 1-Bit digital amplifier

A High-Precision Single-Chip Delta-Sigma Modulator IC samples at a high-speed sampling rate, delivering dynamic, richly detailed audio reproduction with a clear, natural sound by conveying an amount of information extremely close to the original.

4. Environmentally friendly design such as low power consumption, long service life and the use of halogen-free materials

1) Energy-efficient, long-service-life design

(1) The LCD panel itself experiences almost no degradation over its service life, while the LCD backlight features a long service life of approximately 60,000 hours^*4.

(2) Equipped with No-Signal Auto Power Off and No-Action Auto Power Off functions that reduce unnecessary power consumption by automatically shutting off the power when the broadcast day ends or when the TV has not been operated for a predetermined length of time. Another convenient energy-saving feature is Picture Off that turns only the picture off, allowing users to enjoy just the audio, such as music or the sound portion of TV broadcasts.

2) Environmental impact substances eliminated

(1) Lead-free solder used in all printed circuit boards.

(2) Use of PVC eliminated in wiring within the main unit.

(3) Hexavalent chromium, cadmium, PBB (polybrominated biphenyls) and PBDE (polybrominated diphenyl ethers) totally eliminated.

3) Environmentally friendly materials used

(1) Halogen-free materials, which have less of a tendency to generate dioxins when incinerated, used in the outer cabinet.

(2) Speaker grilles use plastic resin containing recycled material.

(3) Recycled paper used for the instruction manual. 100% recycled pulp-moulded paper and 100% recycled expanded styrene used for cushioning and packaging.

5. A suite of input/output jacks, including HDMI and DVI-I input jacks

The LC-65GD1E is equipped with component/RGB inputs and a DVI (Digital Visual Interface) (HDCP) input jack that enables connection with a PC or a DVD player for high-quality image viewing.

^*1 “V-inch” is a measure of the true size of the flat TV screen, standardising on the length of the diagonal dimension of the actual viewing area.

^*2 Current as of October 28, 2005, for digital high-definition LCD televisions.

^*3When viewed from in front of the screen. Complies with JEITA standards (angle at which a contrast ratio of 10:1 can be guaranteed).

^*4 A measure of the time until screen brightness declines by half under continuous viewing in a room at 25°C with screen brightness in Normal mode.

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