Europe, 08.09.2010 - Perfect symbiosis: with pinpoint timing for the market launch of its AQUOS LCD TVs with Quattron 3D technology, Sharp is also presenting its new 3D-capable Blu ray player. The BD-HP90S guarantees the best picture quality in both 3D and 2D on a Sharp LCD TV. With its extra-slim AQUOS design, this elegant high-end device is also a perfect visual match for the three-dimensional Sharp Home Cinema system....read more »

Berlin IFA 2010, 02.09.2010 - LCD pioneer Sharp is revolutionising colour television this year with its Quattron technology and once again setting new standards in its core business of LCD TVs. The Sharp AQUOS televisions with Quattron technology offer the best picture on an LCD TV currently available with the lowest energy consumption at the same time – in 2D and 3D. This means Quattron is the technological basis for Sharp’s LCD business and is becoming the company’s new growth driver. Particularly in conjunction with 3D, the four-colour technology represents a competitive edge and success factor in the flat-screen TV business, especially in the highly dynamic European LCD TV market....read more »

Ref:PR870CB 2nd April 2001

SHARP ESTABLISHES EUROPEAN MOBILE TELECOMMUNICATIONS DEVELOPMENT SUBSIDIARY

Sharp Corporation today announced the formation of a European mobile phone development subsidiary. Sharp Telecommunications of Europe Limited (STE) will be operational as from 1st April and is to be based in Bracknell.

In Japan, Sharp is already recognised as a leading supplier to the mobile phone market. The unique and acclaimed SH04 J-Phone with in-built camera and SH05 with its large TFT colour LCD screen ably demonstrate Sharp s commitment to innovation in this highly competitive marketplace.

Sharp Corporation now intends to aggressively expand this business overseas to take advantage of the opportunities presented by the migration to next-generation mobile communications with the development of GPRS and UMTS technology.

Commencing its attack upon the European market, Sharp announced this week an agreement with BT Wireless to bring a GSM/GPRS mobile phone with in-built camera to the European market by the end of this year.

STE will initially concentrate on product development for GPRS and UMTS technology and services as supplied by telecommunications carriers throughout Europe. It will be involved in developing communications protocol software and in acquiring standards certification. STE has already acquired BABT approval for the testing of mobile devices.

STE will launch with an initial staffing level of 30 people and Sharp will be undertaking an aggressive recruitment drive to take that number to over 100.
Continues

Dr. Stephen Bold, managing director of Sharp Telecommunications of Europe Limited and Sharp Laboratories of Europe Limited said: Sharp has been very successful in the last ten years with research in Europe which has been utilised in Sharp products around the world. It is our research and development of key components such as LCDs, that allow Sharp to bring to market unique and exciting products. The new company will help us to make a lot more of that technology available in Europe.

- ends -

A digital image of examples of Sharp s innovative mobile phone technology is available upon request.
SHARP LABORATORIES OF EUROPE LIMITED

Established February 1990. The first overseas R&D base of Sharp Corporation. Location: The Oxford Science Park. Site area: 15,500 m2. Laboratory floor area: 5,626 m2. 70 personnel.

Over 50 scientific staff from 14 different countries. Four Japanese expatriate staff from Sharp Corporation.

Main research areas are:

 Next generation of displays (including 3D displays and electroluminescent displays)
 Methods for rapid LSI design
 Laser diodes by MBE
 Search engine research

Major products resulting from research at SLE are the Thinking Microwave Oven , the Bach C design tool for LSI, the Sharp Intelligent Dictionary for English/Japanese translation, the Sharp Search Engine and contributions to many LCD products.

The laboratory works on projects where it has unique expertise within Sharp Corporation (for example, molecular beam epitaxy), or where the products are unique to the European market.

For further information, please contact:

Dr. Stephen Bold, Managing Director, Sharp Laboratories of Europe Ltd on 01865747711, email sbold@sharp.co.uk

Caroline Barratt, Head of Public Relations, Sharp Electronics (UK) Ltd on 01923 474025, email caroline.barratt@sharp-uk.co.uk

Save as PDF

 Print this article